This paper is intended to illustrate the sheer diversity of factors which influenced pricing policy over a period of 14 years in part of the textile industry, taking a particular firm as an example. There are two reasons why this particular sector provides a fascinating case study over this period. First, the sector grew extremely fast in competitive conditions which showed some elements of perfect competition, after a technological breakthrough which made the texturising process highly competitive commercially. Second, while little statistical information is available for the sector as a whole, there is information about how Qualitex Ltd., a firm which grew even faster than the sector, perceived the many factors which influenced their pricing decisions in these competitive conditions.